California Consumer Privacy Act (CCPA)
Starting January 1, 2020, you may be facing new compliance challenges under California’s new privacy law – the California Consumer Protection Act (CCPA). Upon its passage, an estimated 500,000 companies – both B2C and B2B -- are expected to come under the purview of the law (on par with the impact of Europe’s General Data Protection Regulation).
The businesses subject to this new law would need to:
- Disclose data collection practices upon request and upon collection to California consumers.
- Delete personal information about a consumer upon request.
- Provide consumers the opportunity to opt-out of the sale of their personal information.
- Comply with security rules or face possible litigation under CCPA’s private right of action.
SIIA Resources on CCPA: