Under: Hanley Wood
MidOcean Partners, which owns B2B media and information companies such as Questex and Hanley Wood|Meyers Research, has created an Employee Support Fund that offers financial assistance to employees of its portfolio companies during the coronavirus pandemic.
Business-to-business information companies are scrambling to expand their revenue mix and reduce their vulnerability of being overly dependent on any one revenue stream. But when everyone has an events business, a marketing services business and fledgling paid content and data business, is recurring revenue emerging as the real king of valuations?
It's what Prescott Shibles warned us about last year at the 2015 Connectiv Executive Summit when he said, "Targeting data will soon be worth more than advertising inventory." But for Hanley Wood, accepting and adapting to this change in buyer behavior became an opportunity to reverse engineer the formula to provide unique data points to advertisers, charge a premium for it and even boost performance on its own properties.