Most content creators and marketers have an understanding of search engine optimization basics. The problem is, the rules of SEO are constantly changing (Google has made four major updates this year alone, including “Mobilegeddon,” the release of a new mobile-friendly algorithm that boosts mobile-friendly pages in search results). With more than 200 ranking factors for SEO on Google, keeping pace with SEO changes and making sure best practices are adhered to throughout the organization doesn’t fall on one individual or even one group, such as marketers versus editorial. It’s an enterprise-wide responsibility.