"An editor once told me: 'Our readers have to make 100 decisions every day, and we help them with almost none of those decisions.' So one thing we have done along these lines is to launch NYT Cooking, because we believe we are in a position to actually help our readers make their food decisions on a daily basis. NYT Cooking has attracted up to 10 million users who can choose from 17,000 recipes featuring beautiful illustrations." —Michael Golden, vice chairman of The New York Times (as reported by the World News Publishing Focus)