In a little over a month, it will be March Madness—the college basketball championships. It's a time when "brackets" becomes the most popular word in the American lexicon, and it presents a marketing opportunity for something bracket-related.

When the Design Engineering and Sourcing (DES) Group of SIIA member Penton needed to increase engagement last year in a fun, cost-effective way, it turned to a bracket- and quiz-based STEM Starter Tournament. The DES Group provides information and education on new applications, emerging technologies and product trends for professionals in design engineering and sourcing.