Connectiv is excited to roll out a new series of peer-to-peer networking councils that will give Connectiv members the opportunity to directly engage and learn from their fellow B2B media and information professionals. The councils are focused on Revenue Generation, Digital Media and Technology, Data Information and Monetization and Editorial and Content.

In a 2016 survey, a majority of Connectiv members said that by 2020, they will no longer think of themselves as “media” organizations but rather “business solutions” or even “technology solutions” providers.

SECAUCUS, NJ (November 20, 2018) - Northstar Travel Group ("Northstar") announced the launch of Northstar Studio 90, a digital strategy team and content marketing team focused on delivering outstanding business performance for their clients' marketing investments.   As the market leader, Northstar delivers unrivaled reach and scale across the travel and meetings industries allowing Northstar Studio 90 to tap directly into the company's proprietary audience data and content expertise to fuel successful integrated marketing strategies on behalf of their clients. Matt Yorke, Chief Digital Officer is the driving force behind Northstar's ongoing strategic digital transformation. As well as reorganizing the existing teams and processes to deliver on this vision, Northstar recently recruited as the head of the marketing services initiative Jeremy Rueb, Vice President, Northstar Studio 90. Jeremy previously spent 11 years at IDG Communications where he built the company's first gl ...

Content marketing--—both the creation of content for clients as well as advising clients on their content strategies--—is a business in the “tens of millions of dollars” for HIMSS, the Healthcare Information & Management Society. Last week HIMSS announced the launch of its Media Lab, designed to help healthcare technology marketers crack the code on content marketing through distinct data insights into user behavior, purchase intent and even emotional response.

Three Execs on New Board to Offer Leadership and Insight on Future of the Technology Industry

A letter from Mike Marchesano, managing director, Connectiv

Chicago-based Winsight this week relaunched the website for its flagship CSP brand. The new design takes a cue from consumer digital media, with a visually appealing, easy-to-navigate layout, multimedia and higher visibility for advertisers.

“Digital Transformation” is a business cliche, an abstraction which continually absorbs every recent digital business or operational strategy discussion. At the Connectiv Executive Summit next month, Jonathan Murray, Transformational Chief Technology Officer at Digital Prism (dprism), will share dprism’s Digital Maturity, which helps executives assess the state of their organization’s digital readiness as well as gain focus on the most profitable areas of digital business change. Murray will also share findings from a survey of Connectiv members on how they stack up against the Digital Maturity Index.

Connectiv’s Audience Development Council has introduced two new white papers that offer best practices guides as well as a spotlight on the role audience development can play in formulating an analytics-driven digital media strategy.  

The ABM/CISD Digital Media Committee has introduced Help.Digital, a new peer-to-peer Q&A forum where ABM/CISD members and their teams can ask questions and share information on all thing digital 24/7.