Posts Under: Marcus Witte

SourceMedia Wins 'People’s Choice Award' at Inaugural Connectiv Innovation Festival

The launch of an account based marketing business (SourceSelect) that scaled to seven figures in revenue in less than a year, reduced reliance on traditional digital advertising revenue and helped “turn dumb leads into smart leads” earned SourceMedia the overall People’s Choice Award at the first-ever Connectiv Innovation Festival, which brought together more than 100 of B2B’s best and brightest last night in New York City.


Account-Based Marketing Explained: Behind SourceMedia's New ABM Solution

Marketing services. Content marketing. Native advertising. Now account-based marketing is the latest digital advertising buzzword. If B2B media is about connecting buyers and sellers, account-based marketing enables publishers to breathe new life and value into lead generation by identifying and targeting highly qualified leads and charging a premium for it—provided they invest in the technology and personnel to support it.