Posts Under: account-based marketing

SSD Executive Spotlight Series: Jason Jue | Co-Founder & Chief Marketing Officer, Triblio

SIIA’s Executive Spotlight Series provides a look into some of the most successful executives in our industry. Hear how many of them got to where they are today, what is shaping their businesses and the industry today, and special advice they would give to others trying to grow a successful company.

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Account-Based Marketing Explained: Behind SourceMedia's New ABM Solution

Marketing services. Content marketing. Native advertising. Now account-based marketing is the latest digital advertising buzzword. If B2B media is about connecting buyers and sellers, account-based marketing enables publishers to breathe new life and value into lead generation by identifying and targeting highly qualified leads and charging a premium for it—provided they invest in the technology and personnel to support it.

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