Posts Under: Industry Survey

New Survey of Magazine Readers Offers Actionable Insights

Over the last year, a lot more people are reading digital magazines and spending money to do it, according to Mequoda’s newly released American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices. The number of U.S. adults reading digital magazines has increased 13.8% from 2015, with nearly 42% reporting having read one or more digital magazine issues in the last 30 days. That’s still not as high as the number reading print magazines, but the gap is lessening. Almost a quarter of the 3,241 polled respondents reported spending money on digital magazine subscriptions and single copies in 2016, representing a total of $1.94 billion. This is up almost 10% from the totals last year. Here are seven more highlights from the Mequoda study: 1. Print hanging in. While more than 2/3 of U.S. adults have read a print magazine in the last 30 days, and 51% have read at least two, the percent of p ...