Posts Under: digital badges

A Certification or Digital Badge Program Can Pay Dividends

When Bob Coleman needed a name for his now, two-plus, year-old training program, he chose Coleman Certified Training. "We've been in the [small business banking and loan] space for 20 years," he said at the time. "I struggled with [what to call it] but we are perceived as the experts in the space—people understand our brand. Do we want institute of professionals or Coleman certified? Let's try Coleman Certified Training."