Sponsorships can come in many ways, from events and coffee mugs to podcasts and custom content. With event registration revenue dropping so significantly this year, the importance of attaining sponsorships only amplifies—not just for events but for all those other areas as well.
Here are six successful examples of sponsorships in other areas of the publishing business.
The Skimm – in-content mentions. “Feeling stuck in a rut?” today’s Daily Skimm asks at the bottom. “Same. So we partnered with Mentos Pure Fresh Gum to bring you some ways to shake things up. Because Mentos is all about fresh ideas, fresh breath, and fresh perspectives. This week, we're talking about refreshing your WFH video calls.” They go on to list three bullets: Check your lighting; reserve your space; and take breaks. “Science says breaks improve productivity. So actively schedule time to refresh between video calls. Then make the ...
I've been perusing the websites of SIPA members and found some features very much worth replicating. Here they are:
The American Society for Cell Biology put on a recent series of five webinars on light microscopy, a trending topic for cell biologists. They structured an agreement with a company to sponsor the entire series where ASCB chooses speakers for four of the webinars, and the sponsor chooses the fifth—according to an article in Associations Now.
It’s a generous concession, but I would think there has to be some buy-in on the part of ASCB for that last speaker. Still, being creative with getting sponsorships for webinars should be encouraged. Webinars have been very successful for many SIPA members, but as we know, times change and it’s always good to look at different revenue formulas.
The American Pharmacists Association’s Access Project, a subsection of its learning department, puts on 15-30 webinars each year—95% of which are fully sponsored. Anthony Gary, APhA’s senior manager of education, said they have done webinars for so long that, in ...