An introduction to one of the newest members to join SIIA’s Software & Services Division, Mintigo. This is an exclusive interview with the CMO, John Bara, to learn a little more about artificial intelligence and predictive analytics in relation to sales and marketing.  more

An introduction to one of the newest members to join SIIA’s Software & Services Division, Pitcher AG. An exclusive interview with CEO & Founder for Pitcher AG, Mert Yentur, to learn about sales and marketing tools and how they can drive revenue and customer satisfaction.  more

"We went to a client recently and found out their marketing budget was completely tapped," recalled Krystle Kopacz, CEO, Rev, on a SIPA webinar earlier this month titled Lead Generation Strategies for High-Priced Products and Services: A Holistic Approach. "It dissuaded us that we were late—we were pitching a solution for account based marketing, a new product we were offering.

I still recall Peter Goldstone, CEO of Hanley Wood, telling me last year that they have outlawed the word "divisions. We now have centers of excellence." And with that, no more silos. Their centers are "completely integrated" now.