Posts Under: omnichannel

B2B Publishers: The Market Will Come to You If You Have Plan for Native, Omnichannel and Programmatic

At the Connectiv Executive Summit in May, John Ebbert, publisher and CEO of AdExchanger, drew a burst of applause when he said that as a mid-sized publisher, he wouldn’t sell advertising programmatically (Ebbert himself noted the irony, given that AdExchanger’s entire focus is covering the emergence of data-driven advertising).