Pervasive logic tells us that there is a big gap between where people of different generations get their news—younger people online and older people TV and print. Not really, according to a new study by Reuters Institute.

Nielsen Catalina Solutions, which helps CPG marketers gauge return on advertising spend (ROAS) with in-store data, today released a study called ‘Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” To the collective groan of many CEOs and private equity owners, the study found that magazines showed the highest return on advertising spend, with an average return of $3.94 for every dollar spent. Despite the hype, digital video delivered the lowest ROAS at $1.53.

The BIN report combines data from several sources. Event revenue is supplied by CEIR; print advertising data is provided by publishing service bureau IMS. Data on B2B digital advertising is estimated by ABM based on information provided by the IAB and the data component of the BIN report is provided by Outsell, supplemented by publicly available data and ABM estimates.

This week, the U.S. Court of Appeals for D.C. Circuit released its long-awaited decision on the United States Postal Service (USPS) exigency case. In general, the decision provides very good news for the mailing community by agreeing with our assessment that the 4.3% exigent–emergency—rate increase adopted in 2013 should not be made permanent.

At 4pm Tuesday, the Postal Regulatory Commission (PRC) announced its approval of an exigent rate increase of 4.3%, the full amount requested in September by the U.S. Postal Service. Commented David LeDuc, SIIA’s senior director, public policy, “We are extremely disappointed that the PRC chose to move forward with the exigent rate increase, as this action places a significant cost burden on many of our members. With the previously approved CPI increase of 1.7% and the announcement today of the 4.3% exigent rate increase, the full amount of this year’s increase equals 6.0%. The only bright spot in the Commission’s ruling today was the denial of the Postal Service’s request to make the increases permanent, instead the Commission ruled the exigent increase is only applicable for ‘less than two years.’”