Posts Under: Content Stream

How to Grow Content Marketing Dollars (Without Cannibalizing Traffic or Ad Spend)

Content marketing is increasingly dominating the conversation (according to a recent study from Content Marketing Institute and Marketing Profs, 76 percent of B2B marketers plan to increase their content marketing efforts in 2016). And with just 30 percent of B2B marketers considering themselves effective at content marketing (down from 38 percent in 2015), B2B publishers have a golden opportunity to tap into that hunger.