Posts Under: Digital Media Council

Audience First: How ALM is Scaling First Party Data to Better Compete with Social Media and Third-Party Providers

Editor’s Note: On Sept. 26 at 11am ET, Connectiv’s Digital Media Council will host ALM’s Matt Weiner and Joann Kropp talking about how ALM put its first-party data to work and created Audience First. The meeting can be attended remotely. Click here to register or email mkinsman@conectivb2b.net. 

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Six Case Studies on How Information Companies Are Dealing with GDPR

The EU’s sweeping General Data Protection Regulation (GDPR) went into effect on May 25 but now that it’s here, many companies are finding themselves scrambling even harder than before to make sure they’re in compliance. At a recent joint meeting of Connectiv’s Digital Media and Audience Marketing Councils, six different information companies (including Strategic Insight, Watt Global Media, EnsembleIQ, Brief Media, Northcoast Media and Northstar Travel Group) shared how they got their houses in order—and how they continue to make refinements to their audience data strategies as the realities of GDPR become clearer.

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How Farm Journal Used Personalized Data to Turn Social Media Into a Six-Figure Business

Every publisher uses social media but few are actually making money on it. During a recent Connectiv Digital Media Council meeting, Farm Journal’s VP of digital sales, Jim Arnold, showed how the company was able to turn its data into action and actually monetize social media.  “We’ve seen the future of digital, and from product delivery to sales strategy, it’s all about data,” he said.

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Ad Fraud Occurs in B2B and It's Probably Happening To You. Here's What You can Do About It

At a recent Connectiv Digital Media Council meeting on "Invalid Traffic and Methods to Prevent Revenue Loss", Justin Hoffman, director of technology at Strategic Insight (formerly Asset International) and Dr. Augustine Fou, an independent ad fraud researcher, showed how ad fraud is growing in B2B but also how publishers can take some relatively straightforward steps to combat it. 

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How to Grow Content Marketing Dollars (Without Cannibalizing Traffic or Ad Spend)

Content marketing is increasingly dominating the conversation (according to a recent study from Content Marketing Institute and Marketing Profs, 76 percent of B2B marketers plan to increase their content marketing efforts in 2016). And with just 30 percent of B2B marketers considering themselves effective at content marketing (down from 38 percent in 2015), B2B publishers have a golden opportunity to tap into that hunger.

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