Editor's note: The following is an announcement from Jeff Joseph, President of Connectiv parent SIIA; Meg Hargreaves, SIIA Board Chair; and Kevin Novak, Connectiv Board Chair. 

Linda Thomas Brooks, former CEO of the Magazine Publishers Association, has joined Connectiv as interim Managing Director. Brooks will oversee day-to-day activities, help develop the strategic plan, and assist the association in identifying potential acquisition targets for growth.

Jason Abbate: I want to activate publisher audiences—data, events, direct buys. I’m looking for ideas—every time I call a publisher, I hear about their rate card—that’s not what I want. I will never read your rate card. It all comes down to reaching and activating your audience. When I talk about publisher assets, you have access to audience, and editorial credibility. That’s what I want to buy. I don’t want to buy video, I don’t want your content studio. When I see a white paper, that’s like content marketing from 2009. I want you to do a custom event that we can’t do.  When I see things like content studios, that’s taking money out of my pocket. 

This blog post is sponsored content by a 2019 Connectiv Executive Summit sponsor James G. Elliott Co., Inc.

This blog post is sponsored content by a 2019 Connectiv Executive Summit sponsor Readex Research

This blog post is sponsored content by a 2018 Business Information & Media Summit sponsor A Data Pro

This blog post is sponsored content by a 2018 Business Information & Media Summit sponsor NetLine

NetLine, via its Publisher Lead Generation Platform, is a leader at helping B2B publishers and content studios drive incremental revenue growth via content syndication campaigns that yield leads. With self-serve solutions and unparalleled real-time dynamic reporting, publishers can quickly launch and optimize campaigns while instantly accessing lead and content consumption insights. When needed, and within a few clicks, publishers can tap into incremental scale and fill difficult to execute client campaigns. Simply on-demand access to the largest B2B lead gen platform on the web. NetLine’s global, multi-channel network consists of more than 15,000 website properties and reaches a diverse audience of more than 125 million business professionals a month, across more than 300 industry sectors. NetLine Corporation, founded in 1994, is privately held and headquartered in Los Gatos, California.

Connectiv, the association for business media and information companies, has added 10 new members since September, including:

World-class speakers offering insights into cutting edge strategies, enhancing company valuations and the coming changes that artificial intelligence will have on the media and information industry will headline the 2017 Business Information & Media Summit, hosted by Connectiv, SIPA and InfoCommerce Group, Nov. 13-Nov. 15 in Ft. Lauderdale.