Posts Under: Van Yoder

In Keynote, Van Yoder to Urge Publishers to Reclaim Authority

"What I have seen in my work," Steven Van Yoder, author of Get Slightly Famous and president of Get The Word Out Communications, told me last week, "is that B2B publishers need to do a better job of positioning themselves as thought leaders in their space. It's a matter of bringing up to the fore their strongest competitive advantages, which is their knowledge and expertise of the subject."