A SIPA member emailed me last week to tell about their success with the awards program they run. (He/she wanted to remain anonymous.) No less than a U.S. senator from Nebraska called the awards program "prestigious" and sent out a special press release congratulating the Nebraska company on its award.

"Mapping out the email content for the entire marketing campaign from the first to the last email enabled me to really put myself in the attendee's shoes and think, 'what is my customer's journey'?"

An image of "G R A M M A R" emerges on my screen in tiles from the game Scrabble, with the headline, "How Good Is Your Grammar?"

Access Intelligence's Marketing & Media Group Announces Structural Changes

I've written before about the value of starting a special "Week" for your niche or brand. ACDIS, an HCPro division, stages its annual Clinical Documentation Improvement Week Sept. 16-20 and will include CDI Week festivities, and insights into the yearly CDI Survey through daily Q&A's.

At the SIPA 2019 Awards Luncheon earlier this month, Kirstina Colvin, president of Pub K Group, was named the winner of the Andy McLaughlin Rising Star Award. The other three finalists were:

Welcome New Members

We should not be intimidated by podcasts (myself included). We should be excited. Get a good guest, ask questions for 2 or 4 or 20 or 38 minutes and put it out there. If you can keep it going, you can build up quite an archive.

If you managed a conference and trade show called The Social Shake-Up, what would you call your weekly, content-driven e-letter?

On the current site for Access Intelligence's February 2019 3rd Annual Connected Plant Conference, there's a thrilling three-minute video showing highlights from the 2018 event. Industry panels impress, presentations pop, auditoriums are filled with engaged attendees, and the tradeshow floor hums with activity.