Posts Under: Diane Schwartz

Internal Communications Can Be Just as Vital at a Time Like This

Diane Schwartz, CEO of Ragan Communications, wrote an excellent article yesterday on the Ragan website off of her interview with Steve Cody, founder and CEO of PR and marketing firm Peppercomm. She credits him with building a team culture, steeped in tactical communications that especially helps in these precarious times.   "At his daily '12@12' meetings (12-minute meetings at high noon), employees are encouraged to share humorous or lighthearted updates to help lift the team's collective spirits," she writes. Thus when Cody reaches out now to his employees, it's genuine. "When you're 23- or 24-years-old, [a crisis like this can be] a rude awakening. I encourage them to get together [online], share TV shows, hobbies, book recommendations. Some of them are stuck in 800-square-foot apartments. They know they can raise their hands and ask for help."   As we all work hard to find revenue drivers now and ideas that resonate with our audience, Schwartz's intervie ...


Social Media Tips: Fish Where the Fish Are and Give it More Lead Time

"We always include the Twitter handles when we're listing our speakers [in marketing or online]," said Matthew Cibellis, director of programming, live & virtual events, Education Week. He spoke during a recent SIPA webinar titled Best Practices in Social Media Marketing: Boost Engagement, Traffic and ROI. (Members are encouraged to access this and other webinars on the SIPA site.)