Posts Under: Mequoda

Two Publishing Experts Preview Their Pre-Conference Workshop

Pricing can be a huge decision. I recall Bob Coleman, founder of Coleman Publishing, telling me how he had to quickly bump up a price on a course he offered after it proved too popular. Christine Durman, a partner at Abbey Road Associates, told us not to "jump straight to your pricing; think about your presentation, your packaging, your structure. Thinking through those elements will give you more confidence in your pricing."