Posts Under: Freer

6 SIPA Conference Speakers Who Need to Be Heard

"People pay for what they want, not necessarily what they need," Lynn Freer, president of Spidell Publishing, said recently. "[We] really need to understand this. At the checkout counter, dothey want granola or candy, People Magazine or The New Yorker, chewing gum or vitamins? Don't use valuable real estate [or] webinars to sell something people don't want and don't want to pay for."