"Are you asking the right questions?" asked Benny DiCecca, CEO, Wellesley Information Services, a division of UCG, speaking of the research and surveying his company does before creating events. "One question we weren't asking was, 'Are you willing to pay to go to an event to learn on this topic?' There is certain information that people would open up a checkbook and some people would not." Are people willing to travel, he added. What would they pay for?

The SIIA is delighted to introduce one of the newest members to join SIIA’s Software & Services Division, Waypoint Group. Steve Bernstein, CEO & Co-Founder of Waypoint Group, and I sat down to discuss customer success and how their consulting work and SaaS platform have helped increase the rate of their customer’s profitable sales.  more