When I used to hear the initials OPM, I always thought Office of Personnel Management—this is Washington, D.C. But then I listened to a recent talk by Adam Goldstein, publisher of Business Management Daily (BMD), and he offered this advice for webinar marketing:

Some of us, when enjoying music, may shut our eyes and focus on the dreamy nature and transformative power of the rhythms and words. Adam Goldstein, publisher of Business Management Daily, told a riveted SIIA audience in Boston Thursday that this can also work for finding good webinar presenters.