"We use [social media] a lot as a listening tool. We're watching what others are talking about...and also to hear what people say they need. That's where it can help with something like product innovation. If you hear people talking about wishing they had a materials list for something, for instance, that's when you know that maybe you need to write a book or article about that topic, or maybe develop a webinar." — Lauren Jonas, assistant executive director, National Science Teachers Association (NSTA), in a Q&A on the Folio: site