"You have to get people who don't think like you in the group. What's the point of having three yous? You want different viewpoints. We work well because we don't think about things the same way."

At the upcoming 40th Annual SIPA Conference, Andy Swindler, president of Astek Consulting, will speak on a great panel in a content marketing session—he's writing a book about purposeful storytelling in business. Hearing that made me think of a previous conversation we had.

"I like people who know how to work. Done is better than perfect. So when people tell me [in interviews] about their weekend projects in their house, like the treehouse they built and they couldn't go to sleep until it was done, that's a cool thing." — Dottie Mattison, CEO of Gracious Home New York in a Q&A last week in The New York Times