Posts Under: lead generation

Argosy's Free Webinars Lead to Wave of New Subscribers and a SIPAward

When you see numbers like a "1,000% increase in conversions from prospects to subscribers over the previous year" and a "27.27% trial-to-sale conversion rate," you take notice. So let's see what led to these amazing numbers for Argosy Group's Regulatory Compliance Watch Webinars in 2016—a campaign that earned the Simplify Compliance business unit a Third Place 2017 SIPAward for Best Lead Generation Program.


Lead Generation, Strong Content and SIPA 2017, a Match Made in June

I just took a peek at the schedule so far for SIPA 2017, the 41 st Annual SIPA Conference: Growth Now, June 5-7, here in Washington, D.C., and I see more than one session focused on strong content. "Attracting and Incentivizing Content Creators," "Copywriting Secrets of the Pros," "Practical Tools for Writing SEO-Friendly Web Copy," Monetizing Archived Content."  


Blogs, Tweets, Special Weeks and Tips Bring Engagement for Members

One of the best outcomes of the SIPAwards every year is that it shows us here at SIPA—and then members through our outreach—of the great work and interesting programs taking place. With the entry deadline for the 2016 SIPAwards extended to next Friday, April 8—so you can still enter here—let's catch up with lead generation aspects of last year's winners