Posts Under: Kaplowitz

Fostering a Sense of Community May Be More Vital Than You Think

A quote from Marc Katz, who started CustomĀ­Ink 16 years ago in the basement of someone's house—very SIPA-like for a beginning—struck me recently. Last year, the online T-shirt company piled up $300 million in sales. The question that most caught my eye in The Washington Post interview was this: "What's the basic business premise?"