For much of the media and information industry, 2020 has replaced the 2008 recession as the new standard for hard times.

Connectiv is excited to roll out a new series of peer-to-peer networking councils that will give Connectiv members the opportunity to directly engage and learn from their fellow B2B media and information professionals. The councils are focused on Revenue Generation, Digital Media and Technology, Data Information and Monetization and Editorial and Content.

This blog post is sponsored content by a 2019 Connectiv Executive Summit sponsor James G. Elliott Co., Inc.

Just like much of the content on the internet, fake news is funded largely by advertising.  Therefore, this week Facebook announced that pages that share “fake news,” or false stories masquerading as truth, will no longer be allowed to advertise on its platform.  The goal is straightforward:  to punish pages that link to stories that are marked as “false” by third-party fact-checkers from making money. 

Nielsen Catalina Solutions, which helps CPG marketers gauge return on advertising spend (ROAS) with in-store data, today released a study called ‘Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” To the collective groan of many CEOs and private equity owners, the study found that magazines showed the highest return on advertising spend, with an average return of $3.94 for every dollar spent. Despite the hype, digital video delivered the lowest ROAS at $1.53.

It's no surprise—today most Connectiv members describe themselves as “business media” companies. But five years from now, most say “business information services” will be a better descriptor, according to the recent Connectiv 2015 Business Outlook Census.