"Having a feel for technology and enjoying good storytelling are not mutually exclusive, and one thing we've come to learn about our readers is that they love a good story. This is especially true of stories concerning SAP technology that can bring a common business challenge to life without bogging the reader down with technical jargon." —Lauren Bonneau, managing editor, insiderPROFILES, Wellesley Information Services, a UCG company, in her description of the article, "Merci! Montreal Transit Company Thanks Riders With Mobile App" - an award-winning entry in last year's SIPAwards