One theme of last month's stimulating Business Information & Media Summit was the continued breaking down of silos at publisher and media companies—especially when it comes to the rise of product.

"I train [journalism] leaders to become more effective. Part of that involves product strategy—product culture and product thinking."

Today, we launch Connectiv’s BizMedia Podcast, a monthly series dedicated to discussing emerging trends and highlighting thought leaders in the business media and information industry.

The SIIA community gathered last week in beautiful Raleigh, NC to discuss the integral components of product management. What are major companies doing to capture value? How do top performing companies increase ROI of product? Best practices in prioritizing demand. How strong communication can guide UX. Utilizing internal data to guide decision making. And lastly, overcoming challenges in a market where 80% of new products fail.

"During my workshop," Elizabeth Petersen, executive vice president, health care for BLR, said, "I'll be sharing our process and the forms that we use to ensure all departments are involved from the start."

Connectiv’s Audience Development Council has introduced two new white papers that offer best practices guides as well as a spotlight on the role audience development can play in formulating an analytics-driven digital media strategy.