Posts
Under: member profile
It's always good to see questions come up on the SIPA Discussion Forum. But it's even better to see answers.
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November 27, 2018 by Ronn
Thank you.
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November 16, 2018 by Ronn
Founded in 2016 and based in Montreal, Soko was created by media planners and marketers concerned about the state of local media in the digital age. Their technology provides media companies with new ways to monetize their content and helps them benefit from ad spending on social media.
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November 01, 2018 by Ronn
Clive Riddle is president of MCOL, a leading publisher of healthcare business information, founded in 1995. He has overseen the company's growth from its original online membership service to now have an e-reach of more than 250,000.
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Like many publishing entrepreneurs, Dan Grech—founder and lead instructor of BizHack Academy for digital marketing training which he started in 2017—spent his early career as a journalist. As an intern at The Miami Herald, he was part of Pulitzer Prize-winning team coverage of the Elián González INS raid. "I call that my award for being in the right place at the right time," he said humbly.
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September 27, 2018 by Ronn
What do newsletters titled griefbacon, Shan't We Tell the Vicar?, The Shatner Chatner, Sinocism and Off the Chain have in common?
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Kristy Keller, brand director at Access Intelligence, was recently the named the inaugural recipient of SIPA's Andy McLaughlin Rising Star Award. We asked Keller a few questions to get to know her and her work better.
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February 23, 2018 by Ronn
Charity Huff and Shannon McBride started new SIPA member January Spring in 2017 and have been growing the digital agency rapidly ever since. With a combined 50 years in media and sales experience and calling themselves “jargon-clearers,” they excel at making marketing tech work for all types of media companies.
Lately they have been fielding requests for content management systems migration and media website build-out projects, so they have engaged the very experienced and knowledgeable Chris Tippie to lead these projects. In a recent phone conversation, I asked Huff and McBride about the company, digital advertising, CMS migrations and social media strategy, specifically Facebook.
SIPA: What made you start January Spring?
CHARITY HUFF: We thought about opening our own agency for several years. As digital executives, we’ve worked for or competed against almost every provider. We wanted to work with the b ...
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Kelly Parsons is the CEO of OpsCat, and the former CEO of Melcrum. On Tuesday afternoon, June 6, at the SIPA Annual 2017 Conference in Washington, D.C., she will present a session with Robin Crumby, co-founder of Melcrum and Novatum Group.
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Prior to joining School Family Media, Ed Coburn was senior VP at Mequoda Systems where he provided strategic consulting to numerous B2B and B2C publishing clients. Previously, he was publishing director at Harvard Medical School.
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