"People will pay for customization," said Elizabeth Petersen (pictured), executive vice president, Health Care, at Business and Legal Resources (BLR). Because of new strides in data and tools and it brings in revenue, customization is becoming much more frequent today. Here are three examples of successful customization initiatives in the member/subscriber world:

Charlotte-based American City Business Journals is the nation's largest publisher of local business news and information, deploying more than 600 journalists across 43 major U.S. cities. Add a few sports publications and Bizwomen, and you have a very strong media brand.