One of the advantages of living in the Washington, D.C., area is the opportunity to take part on the frontlines of important events. I used to play tennis with a friend here who would tell me about being present at Martin Luther King’s I Have a Dream speech.   Last night I went down to the Capitol for the viewing of Congressman John Lewis, who spoke on that famous day. I had been fortunate to meet him once in 2006 at an art gallery of all places. He was so gracious in signing an illustrated book titled John Lewis in the Lead: A Story of the Civil Rights Movement, and in addressing the lucky 25 or 30 of us on famous events of his life—and, of course, of the country.   What struck me more than anything last night was the diversity of the crowd—all masked of course—in all facets: age, race, ethnicity, gender, even clothing. Police were helpful, cold water was handed out ...

"Market your editorial consistently to your existing readers," Jim Sinkinson told our Business Information & Media Summit audience in November. "You sold them a subscription, you're sending it to them digitally or by print. Don't take for granted that just because they paid for it that they're going to read it. And if they don't read it, they won't renew."

What is your elevator pitch—your igniter, your perfect question? That's what Jim Sinkinson of Fired Up! Marketing wanted to know at his recent copywriting bootcamp at SIPA Annual 2018. (That session—in video—and most others are available to members at this link.)

What’s great about someone like Bob Bly—and why he’s worth paying attention to—is that even with all his experience and accolades as a copywriter, he’s advising us based on analytics and results, not opinion.

I once saw the great actor Sir Ian McKellen decipher the famous "Tomorrow" speech from Macbeth in a one-man show. "Tomorrow, and tomorrow, and tomorrow," he began, sitting on the front edge of the stage looking at the audience. "Is everyone with me so far?"