Eighteen months after SourceMedia tapped Gemma Postlethwaite as its new CEO, the financial information company today unveils a new name: Arizent.

Digital-first has evolved into "data-first" for many information companies. But does your organization really understand the data opportunity that it has, as well as the tools to effectively leverage that data?

Doug Manoni has announced that he will leave his role as CEO of SourceMedia later in 2018.

"Organizations have this notion that selling is about 'I get something from you and therefore I win,' but it's ultimately about service," Daniel Pink wrote in his book, To Sell is Human: The Surprising Truth About Moving Others." You have to understand that what you're doing when selling is in some ways noble." 

BPA Worldwide this week announced the official launch of its B2B Media Exchange, a programmatic marketplace connecting advertisers with brand-safe B2B media suppliers. More than 100 business brands have signed on for the debut, including publishers such as SourceMedia, PennWell, GrandView Media and Wainer Finest Communication's Whole Foods Magazine.   

The launch of an account based marketing business (SourceSelect) that scaled to seven figures in revenue in less than a year, reduced reliance on traditional digital advertising revenue and helped “turn dumb leads into smart leads” earned SourceMedia the overall People’s Choice Award at the first-ever Connectiv Innovation Festival, which brought together more than 100 of B2B’s best and brightest last night in New York City.

In January 2017, SourceMedia tapped Matt Yorke as chief marketing officer. Yorke, who previously served as CEO of IDG Enterprise and IDG Solutions, and most recently as managing director of business development and marketing for global media and marketing agency OMD, was tasked with setting Source on the path to creating a modern advertising and marketing services operation. “Matt Yorke will play a vital role in enabling us to capitalize on our recent accomplishments and realize the full potential of our brands and audiences as a platform for marketing services,” said SourceMedia CEO Doug Manoni at the time.   

Connectiv has awarded Rob Blackwell, Washington bureau chief for Sourcemedia's American Banker, the 2017 Timothy White Award for Editorial Integrity, which recognizes exemplary leadership in the face of challenges and pressures that editors face daily. It is given to an editor whose work displays extraordinary courage, integrity and passion. The award is named after the longtime Billboard editor who served as the moral compass of the music industry by tackling controversial issues until he passed away in 2002.        

SourceMedia has appointed Matthew Yorke as Chief Marketing Officer, a new position for the company. Yorke joins Source from global media and marketing solutions agency OMD and previously held a number of positions with digital information company IDG, including CEO of IDG Enterprises and IDG Global Solutions.

Marketing services. Content marketing. Native advertising. Now account-based marketing is the latest digital advertising buzzword. If B2B media is about connecting buyers and sellers, account-based marketing enables publishers to breathe new life and value into lead generation by identifying and targeting highly qualified leads and charging a premium for it—provided they invest in the technology and personnel to support it.