What makes us pay for news? In a survey last year by the American Press Institute, the #1 reason cited by subscribers (more than 40%) was that the publication they pay for excels at covering certain topics about which they particularly care.  Almost as high a percentage for subscribing was that friends and family subscribe to the same product.

An introduction to one of the newest members to join SIIA’s Software & Services Division, Postdot Technologies. An exclusive interview with CEO & Co-Founder, Abhinav Asthana, to learn a little more about API development.  more

An introduction to one of the newest members to join SIIA’s Software & Services Division, Exago BI. An exclusive interview with VP of Customer Success & Strategy, Mark Selinger, to learn more about business intelligence solutions.  more

“One young woman in her mid-‘20s said, ‘I read everything I can about molecular biology; I want to devour that industry. Then I want to go watch funny celebrity videos.’ Interesting thing is they expect the same quality of experience from that that they get from other publishers.”