Posts Under: Columbia Books

Niche Publishers Respond to the New Needs of Their Audience

Send a survey. The editorial team at Access Intelligence's PRNEWS is requesting feedback about the type of content most desired by communications professionals. "In order to better understand what you need to perform your job well, we rely on your feedback, which in turn helps us develop our platform to meet your needs. So, let us know what type of content you look for on a daily basis...we're listening


Publishers Adapt to Short Attention Spans With These Quick Takes

Short can still be sweet. We've talked here about Spidell's California Minute podcast that's 3-5 minutes long and brings in many new subscribers (partly by allowing only subscribers to get transcripts). "We're finding that the education is what [our audience] wants," said Spidell president Lynn Freer. And short snippets can work better for some.