Posts Under: syndication

Content Licensing Takes Research and Resolve, But Returns Can Be Well Worth It, NYT Exec Says

“It’s all about getting our content out there to new audiences and extracting value from it,” said Alice Ting, VP of brand development, licensing & syndication for The New York Times, delivering the keynote at SIIA’s Buying & Selling Content event last week in New York. “Archival distribution, magazines, content packages, film options—yes, people now option our articles to create films.”