The three 2016 SIPAward winners for Best Marketing for a New Product have all been profiled on these pages and are worth taking a look if you haven't seen them:

The Institute of Management Accountants (IMA) ran a contest last year asking members to submit short videos—less than two minutes—that showed the benefits of being a Certified Management Accountant. The contest theme was "You've Got to Earn It."

The International Association of Plastics Distribution (IAPD) has developed a report card to measure engagement of its members in activities like webinars, certificate programs and live events. In addition, they have now created awards for members who reach certain engagement levels in particular categories.

On radio they call it the tease. This morning, just before a commercial break, the host said, "You may know Vince Scully as the voice of the Los Angeles Dodgers for 65 years, but in two minutes you'll hear a story from Scully like you've never heard before."

"Sometimes you don't know what the public is going to like until you make it available."

"Whoever posts a selfie of themselves here and tweets it or posts it on Instagram with hashtag Woolly Mammoth will be eligible to win 2 free tickets to our next show."