Posts Under: Polar

Connectiv/Polar Survey: Native Advertising Benchmarks in B2B

In conjunction with Polar, a solutions provider for publishers and a leader in native advertising, Connectiv recently conducted a survey amongst B2B publishers regarding their native advertising business, and gathered new insights from aggregate data based on MediaVoice, Polar’s native advertising platform. Here we present the current, most informative look yet at B2B industry benchmarks which shed light on the established revenue growth opportunity native advertising presents, including: