Posts Under: metered paywall

As Paywalls Proliferate, Quality Journalism and Marketing Must Follow

In news just yesterday, Bloomberg and Vanity Fair were both reported to be moving to paywalls. Vanity Fair will offer three free articles a month, then readers will be required to subscribe for $19.99 a year for either digital-only or print plus digital, Digiday reported. They'll add a searchable archive of its articles, a subscriber-only newsletter and possibly even access to its writers and editors—the latter being the trend of the year, it seems like. (Read my recent article on that.)