Daniel Pink, one of my favorite authors and lecturers, recently spoke on a video for Inc.com. To make audience engagement easier, Inc. wrote a short article with three big takeaways from the video. (They are: Start with small wins; Infuse your goals with purpose and; Lead by example.)
In an article on repurposing, Blue Sky Blog advises following Inc's lead and creating blog posts from your videos, podcasts and sessions: “While you listen to the recordings (or read a transcript), you’ll want to pick out topics that you think would be interesting for you to expand on [or summarize] for your audience… Also ask your speakers if they’d be willing to write these articles in addition to presenting the sessions. [And amplify them on their social media.] They may be willing to for the additional exposure.”
Repurposing your content any time is a good thing, but especially now, where your audience may not be catching everything ...
CBS is bringing back Murphy Brown next season. ABC will prop Roseanne back up next month. Will and Grace already came back this year. In Hollywood, sequels rule—it looks like Shades of Grey could be freed, darker, 50 or 100 and still finish first at the box office. And, of course, Shaun White is an Olympic champion again.
“Everybody’s working on the weekend.”