What should a newsletter look like these days? We seem to be going through what I like to call the Axios-izing or Skimm-ification of newsletters today where everything is short, cute and hopeful. (Sounds like my first girlfriend.)

"Last year, Condé Nast's data science team built a model to predict which factors best determine whether a NewYorker.com reader will become a subscriber [to the paid product]." They found the number one indicator to be if that website visitor subscribes to a free New Yorker newsletter.

“Everybody’s working on the weekend.”