What should a newsletter look like these days? We seem to be going through what I like to call the Axios-izing or Skimm-ification of newsletters today where everything is short, cute and hopeful. (Sounds like my first girlfriend.)
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"Last year, Condé Nast's data science team built a model to predict which factors best determine whether a NewYorker.com reader will become a subscriber [to the paid product]." They found the number one indicator to be if that website visitor subscribes to a free New Yorker newsletter.
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“Everybody’s working on the weekend.”
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