The number of mergers and acquisitions in B2B media and technology grew 14 percent while deal value soared 878 percent to $3.1 billion in the first half of 2016 compared to the same period last year, according to media banker JEGI.
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Tina Logan, digital product manager on the audience development team for SIIA member Northstar Travel Media, was asked by another department if her team could help them decrease the number of webinar marketing emails they were sending and increase registration. They took the project on.
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