Posts Under: Buying & Selling Content

Four Steps for Prepping Your Content for Sale

It’s a tough market for content licensers—the near limitless number of resources online, an increasing willingness of some users to “borrow” content without compensation and a changing client base where the role of corporate librarians who know markets and sources is changing. On the bright side, advertisers are emerging as a new customer base for licensed content but that also means publishers have to learn how to sell differently.