Posts Under: personalization

More Advanced Personalization and Visuals Can Give Your Emails a Jolt

Yesterday, in another newsletter I curate, we led with a story about the California Consumer Privacy Act (CCPA) being updated, and it received a lot of clicks. As Litmus's hot-off-the-digital-presses 2020 State of Email Report says: "The conversation about email data and privacy legislation has moved from the European Union to the United States, where state level regulations could lead to a single federal privacy law."


Personalization Can Add Dazzle to New AND Older Platforms

A company called Lost My Name created an illustrated children's book, unique to every child, based on more than 150,000 names. Their technologist designed software to generate all of those individual versions. The book, titled The Little Boy/Girl Who Lost His/Her Name, sold more than a million copies.