Posts Under: SIPAwards

The Strategies Behind 11 2018 SIPAward Winners

With the opening of the submission period for the 2019 SIPAwards—40 years and counting!—it's a good time to list the 2018 SIPAward winner profiles that I wrote last year. Here is a rundown of those with brief descriptions and links to the full stories and strategies.

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SIPAward Winner Shines Light on Role of Data-Driven Journalism

"This data-driven story was the result of a five-month effort tracking the political contributions made by senior executives at 39 private equity (PE) firms. The goal was to create an interactive database that would allow our readers to analyze how candidates' voting records and public positions on issues such as financial industry regulation influence campaign contributions from PE professionals."

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SIPAward Winning CRC Website Gives Members Plenty of Benefits

When asked about whether to hire a photographer for a recent event, I responded, "Yes, by all means, people love good photos." But I had a caveat: "We have to make strong use of them." Too often I've seen valuable initiatives—photos, articles, websites—crafted excellently but then not get pointed to enough.

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Argosy's Free Webinars Lead to Wave of New Subscribers and a SIPAward

When you see numbers like a "1,000% increase in conversions from prospects to subscribers over the previous year" and a "27.27% trial-to-sale conversion rate," you take notice. So let's see what led to these amazing numbers for Argosy Group's Regulatory Compliance Watch Webinars in 2016—a campaign that earned the Simplify Compliance business unit a Third Place 2017 SIPAward for Best Lead Generation Program.

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10 Lessons From Argosy Group's SIPAward-winning Website Launch

There are so many things to like about the launch by Argosy Group—a Simplify Compliance company—last year of their new Regulatory Compliance Watch website. They responded to customer feedback. They told their audience in both a letter and flyer that the new site was on the way. They listed seven challenges that had to be overcome. And then went in-depth on the solutions.

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