Earlier this week, the Executive Office of the President released a report on big data and differential pricing that is a sensible guide to a tricky topic. The main conclusions were that the use of big data for differential pricing doesn’t really raise any new policy issues.  It is not widespread, the practice has many consumer benefits, there is no evidence of real harm associated with the practice and hypothetical harms are covered under existing laws or are likely to be mitigated by consumer behavior such as seeking the best price.