Posts Under: Geographical market segmentation

Update on Geo-Blocking in New Zealand

Last month, we posted a blog about the geo-unblocking services offered by New Zealand broadband companies. The combined service allowed customers automatic access to offshore content sites such as Netflix and BBC iPlayer that were not authorized for distribution in New Zealand.  New Zealand customers paid for this offshore content but evaded the geographical restrictions by making it appear to the content services that they were located in an authorized jurisdiction.  Local media companies understandably considered this arrangement to be an illegal attempt to bypass their exclusive distribution arrangements with content providers, and brought a legal case against the broadband companies offering bundled geo-unblocking services.