Posts Under: CredSpark

'What Molecule Am I?' The Many Positive Outcomes From a Quiz

On the American Chemical Society homepage, there’s a heading for a big Virtual Meeting & Expo this week; then there’s a very cool member invitation: “Me Becomes We, Improve the world through the transforming power of chemistry” with a super-diverse, 16-square face box; and also a Personal Stories area with testimonials.   One more element on the page must get a lot of clicks to be so prominent: “Molecule of the Week: You'll get a bang out of making me. What molecule am I?” (There's always a clever question.) I click for the answer. “Azidoazide azide.” When I click on their archive, I see they’ve been doing this feature since 2005! (Bullvalene was the first. Superbowl was the fifth.)   People like quizzes, trivia—virtual nights still attract a big crowd—and puzzles. The Wall Street Journal studied how different reader habits affected subscriber churn. They looked into how various products and subscr ...


We Know They're Good Lead Gen, But Quizzes Can Also Help Retention

The Wall Street Journal studied how different reader habits affected subscriber churn. It looked into how various products and subscriber actions affected customer retention during the first 100 days after a reader had signed up. They found that “playing a puzzle had a more dramatic impact on reader retention than other actions the team had been promoting."   We know that quizzes can be good for lead generation, but interesting that they can boost retention as well.    Research last year from Northwestern’s Medill Local News Initiative looked at audience data from three major metro dailies. Their conclusion was that the frequency with which a reader comes back to a publication’s website “is the single biggest predictor of retaining subscribers—more than the number of stories read or the time spent reading them.”   So with that established, here are a few successful quizzes and one contest:   Remote educ ...